CAMPAIGNS
Our unique pairing of insight and experience across luxury and premium brands enables us to meet any communications challenge. Here are some of our solutions that helped our client partners to not just achieve but exceed their objectives.

Georg Jensen

Precision Targeting

A new City store opening was our opportunity to establish this classic Danish gifting brand amongst an affluent audience.

More

Georg Jensen

Precision Targeting

A new City store opening was our opportunity to establish classic Danish gifting brand Georg Jensen amongst this affluent geographic audience.

We chose to target City media titles and leverage specific outdoor sites within the square mile, focusing our investment on individuals with high spending power and a higher propensity to turn desire into a store visit. A takeover of Bank station gave us an ongoing presence while a high-impact yet cost-effective cover wrap on the Financial Times directly targeted 1,000 CEO subscribers within the City limits. For those without the time or inclination to visit the store, we used hyper targeted online display to ensure we converted interest into purchase.

During the campaign, store footfall increased by 15% and average in-store order value increased too – proof that our precision targeting approach was right ‘on the money’.

Arlo & Jacob

Analytical Acquisition.

To cost effectively find new customers for handmade furniture specialist Arlo & Jacob, we first had to identify their existing ones.

More

Arlo & Jacob

Analytical Acquisition.

To cost effectively find new customers for handmade furniture specialist Arlo & Jacob, we first had to identify their existing ones. We built our ‘lookalike’ using information from 30 different data providers. But even that level of precision wasn’t enough to guarantee success – the model had to be tested and continually optimised.

We used paid social on Facebook and programmatic display as our channels, and a smart pixel planted on the A&J site to provide relevant results data.  This allowed us to refine our lookalikes to discover which characteristics were key, and which delivery mechanisms and creative treatments worked best with our refined customer profile.

The results more than justified our analytical approach.  Not only did the volume of swatch requests increase, the cost per request fell by two thirds.  As a result, campaign return on investment more than doubled

Two customers for the price of one – what luxury brand wouldn’t be happy with that equation?

Kiki McDonough

Finding Lookalikes

The most efficient way to grow your business? Find new prospects that match the profile of your existing customers.

More

Kiki McDonough

Finding Lookalikes

The most efficient way to grow your business? Find new prospects that match the profile of your existing customers. Simple. Except in practice, it’s a process that requires meticulous attention to detail.

For Kiki, we gathered the information we needed by placing a smart pixel on their site. We then enriched this core profile using data from numerous third party sources. This enabled us to tightly define their existing audience and select the media partners that would enable us to grow it.

A multifaceted campaign was created with our chosen partner, Harper’s Bazaar. We used native content – a guide to accessorizing Kiki’s striking jewellery for women who had not previously worn coloured gemstones – to overcome a key barrier to purchase.  Native banners and a fashion channel takeover converted the interest generated into intent.

The two elements complemented each other beautifully. Our native article – a collaboration with the Harper’s editorial team – delivered a staggering dwell time of 9 minutes, many times the industry norm.  The banner activity achieved a CTR 8 times the industry average and created a healthy spike in web traffic for the duration of the campaign.

Right audience, right media, right message. Simple. Except in practice, it’s anything but.

Heals

Customer Love Rekindled

Although customers’ heads can be turned by the flirtations of newer rivals, love lasts forever.

More

Heals

Customer Love Rekindled

Although customers’ heads can be turned by the flirtations of newer rivals, love lasts forever. Sometimes, though, it needs a little spark.

Tasked with rekindling the relationships between classic designer furniture retailer Heals and their lapsed customers, our strategy was to focus on their West London heartland and leverage the creative assets of their ‘A Love that Lasts’ campaign.

We chose the classic romance of boutique cinema chain Everyman to showcase the creative, as it perfectly complemented the glamorous opening scenes as well as delivering the desired audience.  This activity was supplemented by digital out of home in prime West London commuter locations and high impact takeovers and tightly targeted mobile advertisements.

Lapsed love soon ignited into burning passion.  CTR for the digital campaign was 20 times the industry average and former devotees, as well as new suitors, flocked to the site. The overall campaign boosted the efficiency of paid search activity – a sure sign of increased brand saliency.  And, remarkably for a campaign designed to propel Heals back into the consideration set rather than generate direct sales, the digital activity generated a strongly positive return on investment.

Charlotte Tilbury

Disruptive Media.

A genuinely unique beauty brand like Charlotte Tilbury demands a genuinely different approach to media planning.

More

Charlotte Tilbury

Disruptive Media.

A genuinely unique beauty brand like Charlotte Tilbury demands a genuinely different approach to media planning And that’s exactly what we delivered to launch CT’s inaugural fragrance, Scent of a Dream.

Our strategy was to use channels that would create buzz and excitement, and that were seldom used by traditional beauty brands.  Images of campaign muse Kate Moss were projected onto iconic buildings around the city, including City Hall, the Tate Modern and National Portrait Gallery.  Branded taxis covered London in iridescent artwork and carried samplers of the new scent for passengers to try. Sumptuous art house cinemas were used to showcase the campaign film and to extend our sampling campaign.  And we supplemented this activity by employing the most exciting social tool of the moment – a dreamy Snapchat filter, geo-fenced around their Covent Garden store and launch retail partner, Selfridges.

This innovative approach, allied to strong collaboration with the brands in-house team via their own social channels, resulted in a campaign that generated the impact we’d hoped for, punching way beyond its weight.

Lacoste

Influencer Collaboration

If you want to find and connect with new, niche audiences, traditional agencies don’t cut it – influencers hold the key.

More

Lacoste

Influencer Collaboration

If you want to find and connect with new, niche audiences, traditional creative agencies often don’t cut it – influencers hold the key.

So when challenged to engage with urban explorers to launch Lacoste’s new Explorateur shoe, our search took us to Hypebeast, the leading online destination for men’s streetwear. And they, in turn, introduced us to two highly influential urban explorers of their acquaintance – free-runner extraordinaire Will Sutton and street photographer Ron Timehin

These two, in association with Hypebeast, co-created our campaign content – a mix of stills, image montages and video shot around downtown London to show off the flexibility and practicality of the Lacoste’s ‘kicks’ in their natural element.

The results formed the basis for editorial features on the Hypebeast site and activity across their social channels. The content was also shared by Ron and Will with their own followers and the video elements were seeded by us, markedly increasing the targeted reach of the campaign. Display activity, making the most of the beautiful  imagery and video assets created, was used to drive the interest generated to online stockists.

Not only did we succeed in reaching our audience, our urban explorers clearly found the content created by two of their own deeply inspiring. Engagement was off the charts – with almost 100,000 interactions across the campaign and dwell times for the editorial content of well over 2 minutes.

The Watch Gallery

Dream Fulfilment

Bringing together the dream and the fulfilment of that dream was the central idea behind this pioneering concept.

More

The Watch Gallery

Dream Fulfilment

Bringing together the dream, Cartier watches, and the fulfilment of that dream, The Watch Gallery, was the central idea behind this pioneering concept in co-branded watch promotion. The challenge for us was to create a digital campaign which precisely balanced the needs of both parties.

We worked collaboratively with The Watch Gallery and Cartier teams to carefully craft a creative execution. Formats were chosen that gave both brands the opportunity to shine, whilst delivering the optimum frequency and reach amongst our target audiences.

The media plan struck a similar balance. The inclusion of Wallpaper fulfilled Cartier’s desire to explore fresh territory and underline their impeccable design credentials, whilst the balance of the plan reflected The Watch Gallery’s desire to build on the successes of previous campaigns through us.

The results demonstrated it is possible to find the perfect blend of dream and fulfilment. CTRs were strong, as was subsequent dwell time on The Watch Gallery site.  And the proportion of new visitors indicated that both brands attained their goal of exposure to new audiences.