Background:
Hobbs is a top-end high street womenswear retailer. Traditionally media spend had been via print format. With a newly transactional website they were keen to see sales via their site.

Brief:
Allocate 7% of budget to drive potential buyers to newly transactional website

Our Solution:
After identifying and briefing a number of potential media partners one was selected, from which three high traffic sites were negotiated. Added value was critical when using on and offline media in order to extend audience reach on a limited budget.

The Result:
Click through rate of 1.9% (industry average 0.1)
45% over delivery on impressions