How to Spend It.com Launches
The FT’s How to Spend it launched it’s website last week. It is written and produced by the same team as the magazine but includes exclusive online content, including videos, blogs and new columns. The website covers all lifestyle subjects including travel, fashion, food and drink, luxury and art and will no doubt attract the readers of How to Spend it.
The website has a great luxury look and feel with the hidden navigation bar and subtle advertising which appears next to articles, as well as brand micro sites. The How to Spend it fashion shoots are also included on the website in a gallery format but with extra video content. The website is set up for users to spend a substantial amount of time reading content with the added tools to change font size, amend line spacing, print the article, and adjust the contrast of the article. There are also options to search the website and bookmark favourite columns, to improve the user experience.
