The long awaited Stylist was launched this week filling the gap in the market for a free title aimed at 20-40 year old professional women.  Unsurprisingly the launch issue has attracted top-end advertisers such as Clinique, Selfridges, Burberry fragrance and French Connection.  The issue is also surprisingly thick for a free title aimed at professionals commuting to work, however this is to encourage women to keep the magazine for the journey home too.  The magazine is a mixture of meaty articles such as the Angelina Jolie cover story and the witty column by Dawn Porter, as well as bite size images and text.  The range of subjects is broad from tasteful celebrity features, to politics, to arts and culture as well as the usual fashion and beauty editorial.  So far so good, however the only complaint is the paper quality, with some pages looking particularly grainy.  Although this won’t put advertisers or consumers off as the main selling point is, of course, that it is free.

By: Catriona Deery