Conde Nast has announced it is working on digital versions of 18 of its titles to be available on Apple’s rumoured new tablet device. Wired will be the first to be released in the middle of next year.
The publisher plans to charge readers for access and follows the news that they’ve developed a version of GQ that can be downloaded to Apple’s iPhone for a small fee. The full content of the printed editions of Conde Nast magazines, which include Vogue, GQ and Conde Nast Traveller, will be available with additional interactive content such as videos and web links.
The development of the Apple Tablet is still only speculation, but the circumstantial evidence is beginning to build up. It is rumoured the device will be pitched between the iPod Touch and the MacBook, offering a magazine sized gadget that will be designed for ereading, computing (including video conferencing), internet browsing, gaming and entertainment. There is conjecture that Steve Jobs himself is heading up the project.
Conde Nast’s announcement reveals more about their ongoing strategy. Their sites will continue to focus on attracting advertising revenue, creating affiliate revenues and increasing sales of the magazines. However, their aim will be to support not just offline circulation but also downloads of their new, premium digital versions.
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