Cosmopolitan Launches Cosmo on Campus
The quarterly free to market ‘Cosmo on Campus’, will launch to 65 universities focusing on the student market, hitting the streets in October just post the hype of Fresher’s Week.
With a circulation of 250,000 copies specifically geared to 18 – 21 year old females, the magazine will be packed with bespoke content on how to survive student life with supporting collateral from their online and social media platforms. The publication will be 56 pages and printed on recycled paper similar to the ones used for Stylist and Shortlist, targeting the 750,000 strong UK female student audience.
With 30%* of the main magazine’s readership falling into the profitable 18-24 YO age range, its unsurprising that the offshoot has been developed as a long term loyalty and subscriptions driver to help recruit readers to Cosmo and the print medium, befriending them at a early stage in their consumption lifecycle before they graduate to the main brand.
Cannily by recruiting ‘Cosmo Ambassadors’ from media/fashion/creative degrees at each campus to hand out the title, undoubtedly encompassing their work doing so into their course, Cosmopolitan will have a series of handpicked loyalists in a market that remains uncluttered from the large media houses. An intelligent move, lets see who follows!
* NRS April 09-March 10
