The News Weeklies continue to fare well in the latest circulation figures, perhaps a reflection of people’s desire to keep informed in these less stable times and of a fall in confidence in traditional authority sources of knowledge, such as financial institutions. They certainly provide an attractive, educated and knowledge-seeking audience for premium and luxury advertisers.
The highest circulating news weekly remains Private Eye, which posted a slight decrease January to June 2010 vs. July to December 2009 (1.2%) and a stable year on year result.
The top performers in terms of growth were The Week and the Economist; both titles reported increases on the previous 6 month period and year on year, including strong growth in subscribers.
The Spectator did not perform as well, reporting a 6.3% fall year on year, although it held steady period on period. New Scientist also saw its circulation drop by 5.5% year on year but posted a stable period on period result.
News Weeklies – ABC’s Jan-Jun 10
