It’s certainly exciting times in the media digital landscape as more and more print titles jump on the tablet wagon. Admittedly, many jumped far too soon and are having to slowly retrace their steps and reassess their online offering. Stylist on the other hand (and Shortlist for that matter) took their sweet time to ensure the technology was available for them to get it 100% right. Will their patience have paid off? Time will tell.
The edition, which works equally well on tablets and smartphones, is available for free on Apple as well as Android devices. It uses Google Currents, an exciting new technology platform which only recently launched in the UK. Once registered, readers will have access to content from each week’s printed version and across the week Stylist will be adding some of the best content from stylist.co.uk to ensure that the edition is refreshed on a daily basis. In a few weeks they’ll start to open the format up to advertisers, though to start with the offering will be purely editorial as they endeavour to successfully bed the service in.
To download your own go to either the App Store or Google Play for Android devices and type in Google Currents, then search for Stylist or ShortList and join the 1,872 subscribers who’ve already signed up.