Shifra is a senior strategist and communications planner with 13 years media industry experience, 10 of those working exclusively with premium and luxury brands. She has extensive research and analysis experience, including founding a ground-breaking consumer research tool specifically for the premium/ luxury sector.

After leaving her post as MD of BLM Red, Shifra joined Cream as Strategy Director in 2009.

You can view Shifra's full profile on LinkedIn.