Stories

Men’s Magazine ABCs January – June 2016: Analysis

The men’s sector, like the women’s, continues to see a steady decline overall: it’s suffered an overall YoY fall of 1.1% – steeper than the 0.5% seen across women’s titles – although PoP decline was 2.7% compared to the women’s sector’s significant 4.6%. Distribution tactics are increasingly geared towards reaching affluent readers. Esquire, for example, created a new mailing list…

More 22 Aug, 2016

Home Interest Magazine ABCs January to June 2016: Analysis

It is interesting to see that the results for this period are much more positive than the previous ABC results. Most of the Home Interest sector have seen a marginal increase in circulation YOY from Jan-Jun ’16, with only 5 titles suffering a YOY decrease. Overall, we are seeing (with a few exceptions) that print products in this sector remain…

More 22 Aug, 2016

Travel Magazine ABCs January to June 2016: Analysis

The travel industry is incredibly susceptible to slight changes in the geo-political landscape. The first part of 2016 has had a massive impact on the industry. With acts of terror effecting both popular European and long haul destinations, travellers are increasingly cautious about where they travel. This volatility is coupled with the uncertainty proved by June’s EU referendum. Fears regarding…

More 22 Aug, 2016

News Magazine ABCs January to June 2016: Analysis

To say that a year is more filled with news than another is arbitrary. However, the first half of 2016 has seen seismic changes in both the domestic and international political and social landscape. The continuing migrant crisis, seemingly escalating acts of terror and the volatile – and often farcical – US presidential race have produced uncertainty and trepidation that…

More 22 Aug, 2016

January to June 2016 Magazine ABCs: The Highlights

Here, hot off the press, are the latest magazine ABCs for the first half of this year. We’ll be analysing the trends in a little more depth over the next couple of weeks but here are the key takeaways. A couple of quick notes – YoY (Year on Year) is the comparison between Jan to Jun 2016 and Jan to…

More 12 Aug, 2016

Why Pinterest is a Platform Luxury Marketers Can’t Ignore

Back in November last year, I wrote that Pinterest was becoming a difficult platform for luxury marketers to ignore. Well, developments in the last few months have re-affirmed that belief. Pinterest has always had huge commercial potential for luxury brands. For consumers, it’s a massive searchable database of inspiration – and inspiration curated by humans rather than by bots. For…

More 12 Aug, 2016

Environment vs. Audience – an Enlightening Study from comScore

‘Environment’ has always been important for luxury marketers. I’m not talking about saving the planet here – although clearly that’s important too – but the ‘contextual environment’ relating to precisely where an ad is placed i.e. the website, magazine or newspaper that ad is placed in. However with the rise of programmatic, environment has slipped down the luxury marketer’s agenda…

More 12 Aug, 2016

What Impact Will Brexit Have on the UK’s Luxury Brands?

If you were looking for a metaphor for the immediate impact of Brexit, a tornado would seem most apt. Consumer confidence? Sucked in, chewed up, spat out. YouGov/Cebr claim it has experienced its biggest fall in 21 years post referendum. The pound? Propelled into a rapid downward spiral and now plumbing depths not seen since the mid-1980s. The business reaction?…

More 15 Jul, 2016

Social Media Update – Pinterest, Facebook, Twitter & Snapchat

If there’s one area of digital marketing that even we can sometimes struggle to keep up with, it’s developments in social media – hence our series of social media updates to keep you completely up to speed. This week we’ve got news of Pinterest’s investments in the fascinating area of visual search, Facebook making further changes to offset it’s ‘context…

More 15 Jul, 2016

How Do Luxury Brands Contemporise in Order to Stay Relevant?

Luxury tastes are changing, and fast. Exclusivity, once the No.1 desired feature of a luxury product, has been relegated to No.3, leapfrogged by ‘Quality’ and ‘Experience’ according to Albatross Global Solutions and Numberly’s recent ‘The Journey of a Luxury Consumer’ report. Younger, millennials – who are inheriting the mantle of primary consumers of luxury from their baby boomer parents –…

More 15 Jul, 2016

Artificial Intelligence – the Travel Industry’s Next Great Revolution

On 15th March, something significant happened. A computer, AlphaGo, completed a 4-1 victory over, Lee Sedol, a Grandmaster in the ancient Chinese game of Go. Of course, computers have been beating grandmasters for years – it’s almost 20 years since IBM supercomputer Deep Blue narrowly beat then World Chess Champion Gary Kasparov. But this was different. Go is a much…

More 30 Jun, 2016

Why Context is So Important in Online Video Advertising

Premium and luxury brands love video – it’s the best way that digital media can offer to engage their potential clients in their story and to showcase the superior quality of their wares. So any research in the field of video advertising is sure to pique our interest. The latest study is from Teads – the world’s premier video advertising…

More 28 Jun, 2016

Something Exciting is Happening in the Fragrance Industry

When creative ingenuity meets consumer curiosity something beautiful happens. A renaissance of sorts, a sense of happenstance that is actually a labour of love to create products that take us somewhere previously unmapped. The fragrance industry is lucky. Aside from the fact that the olfactory sense itself conjures such powerful emotions and memories, the consumer is more engaged and more…

More 28 Jun, 2016
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