Stories

Artificial Intelligence – the Travel Industry’s Next Great Revolution

On 15th March, something significant happened. A computer, AlphaGo, completed a 4-1 victory over, Lee Sedol, a Grandmaster in the ancient Chinese game of Go. Of course, computers have been beating grandmasters for years – it’s almost 20 years since IBM supercomputer Deep Blue narrowly beat then World Chess Champion Gary Kasparov. But this was different. Go is a much…

More 30 Jun, 2016

Why Context is So Important in Online Video Advertising

Premium and luxury brands love video – it’s the best way that digital media can offer to engage their potential clients in their story and to showcase the superior quality of their wares. So any research in the field of video advertising is sure to pique our interest. The latest study is from Teads – the world’s premier video advertising…

More 28 Jun, 2016

Something Exciting is Happening in the Fragrance Industry

When creative ingenuity meets consumer curiosity something beautiful happens. A renaissance of sorts, a sense of happenstance that is actually a labour of love to create products that take us somewhere previously unmapped. The fragrance industry is lucky. Aside from the fact that the olfactory sense itself conjures such powerful emotions and memories, the consumer is more engaged and more…

More 28 Jun, 2016

Facebook’s Bright Future Obscured by Dark Clouds

In a tougher than expected year for US tech companies, Facebook continues to be the investment community’s darling. So what could go wrong? Their latest results – sales up 52% year on year to $5.38 billion and profits up 200% to $1.51 billion – shattered all analysts expectations. And it’s not hard to see why they’re doing so well. Remarkable…

More 03 Jun, 2016

Four Fascinating Facts About Fashion eCommerce

With the stuttering arrival of summer and the uncertainty over Brexit, fashion sales have been floundering. The high street has suffered the most while online sales have continued to climb, year on year. Getting to grips with ecommerce has never been more important for fashion brands – whatever segment of the market they’re targeting – and a new Affiliate Window…

More 03 Jun, 2016

The Case for Influencer Marketing Grows Stronger

While the theoretical argument for influencer marketing has always been strong, where’s the proof? We assume people trust recommendations from real people significantly more than they trust advertising and promotion from brands. But marketers are being driven to be ever more pragmatic beasts, and theoretical is no good without some hard proof of return on investment. Well two studies in the…

More 19 May, 2016

Facebook Canvas – Will It Lure More Luxury Spend to Mobile?

If you compare the time spent on mobile devices with the proportion of luxury brand budgets spent on the channel, mobile advertising is clearly an area of chronic under-investment. However, it’s not difficult to see why – there’s simply a lack of premium formats which luxury marketers feel are suitable for showcasing their products. But Facebook Canvas may be able to change all that….

More 28 Apr, 2016

The 5 Keys to Unlocking the UK Lingerie Market

Competition in the UK lingerie market is hotting up. Partly because the market is getting crowded; the arrival of US lingerie juggernaut Victoria’s Secret in 2012, hot on the heels of the launch of Theo Paphitis’ Boux Avenue, certainly turned up the competition dial. But it’s not just the specialists – fashion brands like Topshop and Forever 21 are getting in…

More 28 Apr, 2016

Could the Rise of Ad Blocking Be a Good Thing?

I recently read a piece of research by emarketer with a statistic that rather intrigued me. Conducted by RBC Capital Markets and Advertising Age, it’s headline findings were that 78% of marketers believed ad blocking had a negative impact on the programmatic advertising eco-system. No surprises there. But what about the other 22%? Well, 14% of them expected it to…

More 28 Apr, 2016

The Missing Link in Luxury Watch Marketing

Have you ever purchased a luxury watch? It can be a daunting experience. For the uninitiated, it can feel like entering a world where all the locals speak an unintelligible language. Should you opt for hand-wound or automatic, for example? If an automatic, would it be prudent to purchase a winder? What complications should you invest in (and how exactly do…

More 23 Mar, 2016

Pandora’s Snapchat Campaign: How Well Did It Work?

Back in December, we posed the question ‘Snapchat: Is it Relevant for Premium & Luxury Brands?’ Our answer was ‘yes, if used in the right way.’ So when we saw an opportunity to use the messaging platform for one of our clients – and as we believe in practicing what we preach – we seized it. The client was Pandora…

More 23 Mar, 2016

3 Ways Fashion Marketing is Changing

After the blur of competing social media initiatives surrounding each round of fashion weeks, it’s time to take a step back and look at the broader trends shaping fashion marketing. And they’re significant – from changes in the social media landscape to fundamental shifts in the very nature and purpose of the fashion weeks themselves. Here are the 3 trends that we…

More 23 Mar, 2016

Scent Beyond Sex: How Luxury Fragrance Marketing is Changing

For decades, gender stereotypes have dominated fragrance marketing. Florals have been marketed exclusively to women, with female models pouting amidst symbols of traditional femininity – everything from gowns to gems and roses to pink backdrops. Men’s fragrances, meanwhile, have used dark colour palettes, stark black and white images, and women as mere window dressing. But it hasn’t always been like…

More 08 Mar, 2016
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