Stories

Men’s Magazine ABCs – July to December 2015

Overall the men’s titles have fared fairly well these last 6 months. Only two titles have declined both YoY and PoP – GQ and Men’s Fitness – with only the latter’s circulation falling significantly – down 32% YOY and 18% PoP (now standing at 30,998 total copies). The decline seen across GQ was far more muted, only 4% and 1% down…

More 26 Feb, 2016

Women’s Magazine ABCs – July to December 2015.

It’s not all doom and gloom in the women’s magazine sector, despite the continuing trend for decreasing circulations. Cosmopolitan bucked that trend in spectacular style with a huge 57% increase both PoP and YoY after its relaunch last year. The cover price was cut to £1 with new, wider distribution models beyond the newsstand put in place (targeting shopping, gyms etc…

More 25 Feb, 2016

How to Stop Your Budget Being Stolen By Ad Fraudsters

While ad blocking dominated the 2015 headlines, a recent study has highlighted another issue that we think demands your immediate attention – ad fraud. The research was a result of a collaboration between the Association of National Advertisers (ANA) and White Ops, the digital advertising security company. It’s conclusion? That advertisers will lose $7.2billion to ad fraud this year, up 14%…

More 12 Feb, 2016

Beauty Brands and Celebrity: The New Paradigm

Beauty ads used to follow a simple formula. Find a well-known (and liked) celebrity prepared to endorse the product, add a generous fee and a little airbrushing and place the result in a glossy magazine . And why not? It worked. But while that technique is still used by, and is no doubt somewhat effective for, the mass market beauty…

More 12 Feb, 2016

How Do Brands Win the Mobile Wars?

If there’s one thing the retail Christmas trading figures make clear, it’s that the new battleground for brands has shifted to mobile. A recent summary of retailer trading from financial and professional services firm JLL has highlighted the growing influence of m-commerce, with some of the best Christmas performers also reporting rapid growth in their mobile sales. Examples include Jigsaw…

More 12 Feb, 2016

What’s the Potential of Virtual Reality for Luxury Brands?

2016 promises to be an interesting year for virtual reality. For the first time, VR headsets will be in the hands of consumers rather than just a select group of developers. They’ll be owned by thousands, perhaps millions, of consumers around the world. The Rift, from Facebook-owned Oculus, is already available for pre-order and the rival Vive, from HTC and Valve,…

More 22 Jan, 2016

Does Native Advertising Work?

Native advertising – alternatively known as sponsored content and once dubbed just plain old advertorial – is growing in popularity. So what’s the story? IAB research found the native advertising spend in the UK had increased 50% from H1 2014 to H1 2015 to £325m, whilst overall digital advertising spend had grown only 28% over the same period. Globally, BI…

More 22 Jan, 2016

Social Media Update: Facebook, Twitter, Pinterest and WhatsApp

There’s no need to waste your time reading a hatful of articles to keep up to date with the latest social media developments; find out all you need to learn by reading just one – our latest social media update. This time, we’ve got news from Facebook, Twitter, Pinterest and messaging service WhatsApp. Twitter to Abandon 140-character Limit? We’ve mentioned…

More 22 Jan, 2016

Will 2016 Be the Year of Wearables?

9th September 2014 was a milestone for wearable technology. The Apple Watch, revealed at the iPhone 6 launch event, was going to be the device that propelled smartwatches in particular, and wearables in general, into the mainstream. Things have gone rather quiet since then. First, of course, there was the 7 month delay between the Apple Watch being revealed and…

More 11 Jan, 2016

Is It Time to Write Off In-Store Beacons?

In 2014, in-store beacons were the buzz technology that were going to propel retailers into a promised land of online and offline convergence. These low energy bluetooth transmitters had retail marketers dreaming of in-store sales uplift as smartphone toting shoppers were sent offers that were both relevant to their location and personalised based on their purchase history. There was also…

More 11 Jan, 2016

5 ‘Need to Know’ Trends in Online Video

Ever since broadband became the norm, online video has been growing in popularity. So what does that mean for you? Well, developments such as ultrafast broadband, larger-screened smartphones, 4G connectivity and everywhere TV mean make it certain that it’s a trend that’s going to continue. Some interesting online video stats were published in the last quarter of 2015 from the likes…

More 11 Jan, 2016

Exhibitions: A Wise Investment for Luxury Brands?

The biggest fashion event of 2015? Despite a year that saw H&M’s collaboration with Balmain and London Fashion Week moving to the Brewer Street car park, there’s only one answer. Savage Beauty, the Alexander McQueen retrospective at the V&A. How can you compete with the most popular show in the V&A’s history? Almost half a million tickets were sold –…

More 22 Dec, 2015

Are Social Media Buy Buttons a Waste of Time?

Only 2 months ago, we were writing that making your clients’ lives easier was the tech trend to master. A key plank of that trend? ‘Buy’ buttons on social media channels, moving people from desire to purchase in one simple tap. It seems like a significant swathe of retailers agrees with us – in the US at least.  A 2015…

More 22 Dec, 2015
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