Stories

Will 2016 Be the Year of Wearables?

9th September 2014 was a milestone for wearable technology. The Apple Watch, revealed at the iPhone 6 launch event, was going to be the device that propelled smartwatches in particular, and wearables in general, into the mainstream. Things have gone rather quiet since then. First, of course, there was the 7 month delay between the Apple Watch being revealed and…

More 11 Jan, 2016

Is It Time to Write Off In-Store Beacons?

In 2014, in-store beacons were the buzz technology that were going to propel retailers into a promised land of online and offline convergence. These low energy bluetooth transmitters had retail marketers dreaming of in-store sales uplift as smartphone toting shoppers were sent offers that were both relevant to their location and personalised based on their purchase history. There was also…

More 11 Jan, 2016

5 ‘Need to Know’ Trends in Online Video

Ever since broadband became the norm, online video has been growing in popularity. So what does that mean for you? Well, developments such as ultrafast broadband, larger-screened smartphones, 4G connectivity and everywhere TV mean make it certain that it’s a trend that’s going to continue. Some interesting online video stats were published in the last quarter of 2015 from the likes…

More 11 Jan, 2016

Exhibitions: A Wise Investment for Luxury Brands?

The biggest fashion event of 2015? Despite a year that saw H&M’s collaboration with Balmain and London Fashion Week moving to the Brewer Street car park, there’s only one answer. Savage Beauty, the Alexander McQueen retrospective at the V&A. How can you compete with the most popular show in the V&A’s history? Almost half a million tickets were sold –…

More 22 Dec, 2015

Are Social Media Buy Buttons a Waste of Time?

Only 2 months ago, we were writing that making your clients’ lives easier was the tech trend to master. A key plank of that trend? ‘Buy’ buttons on social media channels, moving people from desire to purchase in one simple tap. It seems like a significant swathe of retailers agrees with us – in the US at least.  A 2015…

More 22 Dec, 2015

What Are Our Digital Predictions for 2016?

It’s the question we get asked most often – what are going to be the key digital trends in the coming year? The past few years have seen the ascension of social media, and the importance of mobile transcending that of laptops and desktops. Adoption cycles are shortening and luxury marketers have their eyes fixed on the horizon for the…

More 22 Dec, 2015

How Should Luxury Brands Approach Digital?

I read a piece of research recently from the Altagamma-McKinsey Digital Luxury Experience Observatory that contained one rather astounding statistic. Nearly all luxury buyers – 95% to be precise – are digitally connected via a smartphone. That’s not just in the UK – where the figure is 100% – that’s globally. Of course, I’d expected that figure to be high…

More 09 Dec, 2015

SnapChat: Is It Relevant for Luxury Brands?

Dismissed by many as purely a sexting tool for teens, SnapChat has been placed squarely on the luxury marketer’s agenda by Burberry, who’ve used the image messaging platform not once, but twice in recent months. So should SnapChat be a ‘must use’ channel for luxury brands, or will Burberry’s involvement with it prove to be as ephemeral in its nature…

More 09 Dec, 2015

5 Fantastically Innovative Uses of Digital Outdoor

Outdoor advertising has never been in ruder health. Spend on out of home is forecast to grow by 6.3% this year and by another 4.7% in 2016. The catalyst? The growth in the number of digital screens. Almost one quarter of outdoor spend is digital and, with digital advertising inventory set to raise by 40% in the next five years,…

More 09 Dec, 2015

Pinterest: Why It’s Becoming Hard for Luxury Marketers to Ignore

It’s easy to overlook Pinterest. Stories of Instagram’s rapid rise, and speedy transition into an advertising medium, coupled with news of the constant innovation at Facebook and Twitter have a habit of squeezing the image-based network out of the headlines. But to overlook Pinterest would be a mistake. Why? Because, for certain sectors of the luxury industry at least, it…

More 17 Nov, 2015

Apple Pay: Why It’s An Exciting Opportunity for Marketers

Nobody’s managed to crack mobile payments yet. But if anyone can, it’s Apple. And let’s hope that Apple Pay does, because it opens up lots of interesting opportunities for marketers. In September 2014, at the same event that revealed the new iPhone 6 and 6 Plus, Apple announced the imminent arrival of Apple Pay in the US. By 20th October,…

More 17 Nov, 2015

What’s In Store for Retailers this Christmas?

There’s no disputing the importance of the festive season for retailers, but what should you hope for this year? Figures from the Office for National Statistics suggest that as much as half of retail sales and profits are generated in the 3 months leading up to Christmas. But every Christmas is different and although there’s no shortage of research to tell…

More 17 Nov, 2015

Why Making Your Customers Lives Easy is the Trend to Master

With a bulging inbox and a back-to-back calendar, it’s tough to find the time to keep up with technology trends. It’s tougher still to work out which ones you should care about now, and which can be filed ‘For Future Reference. Well, I can tell you now there’s really only one trend to focus on at the moment: minimising customer effort. The significance…

More 23 Oct, 2015
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