Founder & CEO
Graham began his career at Saatchi & Saatchi and Young & Rubicam. After 15 years of working with premium and luxury brand clients including Orient Express, Sotheby’s and Cunard, he set up Cream in 2003 as the only independent media agency specialising in the premium and luxury sector.
Director of Client Operations
As director of client operations, Karen is responsible for the core output of Cream – ensuring the team deliver an efficient service and that key relationships are commercially optimised. Karen was the first full-time employee of Cream, joining in 2006. Her focus splits between managing the client portfolio and directing the constant improvement of investment & buying through evolving Cream’s media owner partnerships. Karen’s background is in global planning & buying for luxury brands at Carat International.
Lucy is responsible for financial guidance, reporting and the control of Cream’s business processes. She joined Cream in August 2016 following roles at ?WhatIf! Innovation and the Next Fifteen Communications Group. Her background in forecasting, reporting and analysis enables her to provide the insight required for Cream’s continued growth. Lucy is ACA qualified and a Liverpool University graduate with a MA in Business Finance.
Dr Wayne Fletcher
Director of Strategy
Wayne ‘s expertise spans the fields of data analysis, human behaviour, brand development, digital marketing and design-led-thinking and creativity. Following stints at Carat, McCann Erickson and Naked, he joined Cream in April 2014 and now applies his award-winning strategic skills to existing and prospective Cream clients.
Strategic Business Director
Fliss directs new business and marketing at Cream, and leads all brand strategy and creative projects for beauty, fashion and fragrance. Her background is in fashion magazines; InStyle, Marie Claire, and ELLE, as well as fragrance consulting at Liberty. Fliss graduated with a BA in Theatre Studies from Royal Holloway.
Global Luxury & Media Advisor
As Founder and formerly publisher of the multi-award winning FT supplement ‘How To Spend It’ and former Chief Executive of Walpole, Julia is the authoritative voice of British Luxury. She uses her deep knowledge, passionate advocacy of luxury and wide circle of contacts to help Cream with strategy and business development.
Insight & Effectiveness Director
James leads all of our data and analytics projects. He helps our clients to identify and refine their audiences, and to optimise their campaigns to deliver maximum return on investment. James joined Cream in 2013 from Vizeum where he was part of the digital performance team working on accounts including Hiscox and npower. James graduated from the University of Nottingham with a BA in English and Philosophy.
Carla spearheads the Cream Influencer Network and leads all social and digital strategy across key accounts. She joined Cream in 2010, following previous roles at OMD and Starcom, working on Rimmel and Calvin Klein. She has lead integrated strategic planning at Cream, including designing Snapchat’s first jewellery brand filter. Carla graduated from Nottingham Trent University with a BA in Fashion Marketing.
Joanna is a leading voice across fashion, footwear, beauty, jewellery and retail at Cream. She joined the agency in 2015 following 5 years working on some of the biggest luxury fashion and beauty brands (including across the LVMH group). Joanna contributes creative and strategic thinking across all channels, communications and retail strategies. She graduated from the University of York with a BA in History.
Charlotte directs Cream’s luxury team, developing and leading marketing strategies for luxury brands. Charlotte joined Cream in 2013 as a graduate trainee. She has lead strategic media planning across multimedia channels, connecting brands with affluent audiences, including Boodles, The Watch Gallery and Georg Jensen. Charlotte graduated from the University of Durham with a BA in Politics.
Senior Digital Manager
Amber manages Cream’s digital and social team, developing social strategy for Cream’s clients. She joined in 2014, following 5 years at Jack Wills where she helped launch the brand stateside. Amber is a prime mover in the creation of the Cream Influencer Network, a project which utilised her knowledge of fashion influencers. She graduated from Oxford Brookes University with a BA in Retail & Business Management.