Conde Nast Launches GQ on iPhone

GQ to be Available to Download on iPhoneConde Nast has creating a $2.99 version of the December issue of the US GQ magazine which can be downloaded onto Apple's iPhone.The first 'iPhone compatible' GQ will be available in November through Apple's iTunes store and the entire magazine will be made available to download. Chuck Towsend, Conde Nast's Chief Executive, has said that more titles may follow.iPhone penetation is still relatively low (most estimates are less than 5%) but the profile of users is certainly upmarket, and predominantly male, so this represents a smart move by the publisher and continues the increased integration between Conde Nast's online and offline offerings.For premium advertisers, the benefit will be a larger audience of affluent early adopters not only seeing their ads, but accessing their websites as users will simply 'tap' ads to access advertisers' sites.

MobileGraham Painter