Building meaningful influencer relationships for French Connection

In the closing months of a challenging year, it was important that we communicated French Connection’s core values to its current and prospective audiences. We worked with a carefully curated list of talent on social-first partnerships, embodying French Connection’s support of creative talent.

Among these were Tanice Elizabeth and Lucy Alston, founders of the new platform Content For Better – an initiative promoting fair and equal treatment in the growing creator industry, focusing in particular on speaking out against racial discrimination.

Illustrator Tuula Rose created a one-off artwork which was won by a lucky follower, creating a dynamic, compelling story for French Connection’s channels and underlining their dedication to supporting creators during a difficult time.

All content was seeded through organic channels and paid Pinterest activity, creating an impactful network of content for our audience to explore and share.

If you would like to discuss any of the points raised in this article in more detail or if you would like to review your creative strategy more broadly please do get in touch on info@creamuk.com.