We brought THE OUT together with Strava to inspire a new kind of adventure: one that starts on two wheels and ends wherever the open road leads. The ‘Escape the City’ challenge invited cyclists across the UK to log eight active days of riding in a month, earning 20% off their next luxury car rental and the chance to win £1,000 in rental credit.
The partnership put THE OUT in front of Strava’s highly engaged, experience-driven community, connecting everyday rides with the freedom of spontaneous travel.
