Selling an escape from winter blues for Constance Hotels & Resorts
Where else but Constance is your morning commute via some of the best-preserved coral reefs in the Maldives? With a brief to create moments of serenity during the cold start to the year, we set about finding ways to dramatise the luxury of escaping to a Constance Hotels resort.
We leant on audience data to identify high well time OOH across the TFL estate, including a full takeover of the Bank travelator. Through the campaign platform ‘Where Else but Constance?’, our team of designers and copywriters reworked existing imagery to celebrate the Constance experience in contrast to rush hour mundanity.
