We are a strategic media and communications agency specialising in connecting brands to affluent audiences.
One of the fastest growing privately owned companies in the UK.
The ABC results for January to June 2017 have been released, signalling the next 6 months of trading viability for titles. Circulation, whether it be print or digital, is always the bellwether of brand health. It also offers insight into changing consumer behaviours and succinctly illustrates the new ways through which audiences seek information and inspiration. Total Combined Circulation (average…
The imminent voice revolution is going to dramatically change how people search for information. What behaviours should luxury brands be trying to inspire their affluent consumers to take using voice? Voice is the new interface into the world. From Amazon Echos to Apple Homepods and the Essential Home, there’s no question as to whether voice is applicable to the luxury…
The consumer journey for luxury brands is a precious alchemy; a slower, more considered layer of interactions than its fast-moving mass-market counterparts. If mainstream brands are to eke out optimum purchase, they should learn from luxury brands who are mastering brand-consumer interactions. First, they must identify the guiding principles underpinning those interactions, and we believe a starting point can be…
There has been a fundamental change in the role of the consumer. Mass digitisation and the democratisation of all information have irreversibly changed the way individuals interact with the world around them. Modern consumers are now empowered to discover their own tastes, opinions and preferences; rather than being hugely impressionable to the powers of everything from well worded political manifestos…
According to Luxia, the Global Hotel Media platform, this summer will see a rise in Middle Eastern guests, who armed with a favourable ‘Brexit’ exchange rate and sophisticated tastes could give luxury brands the lion-share of overseas shoppers’ attention. With a worrying number of British retailers set to move into administration this summer; Jaeger and Agent Provocateur being just two, luxury brands…
Luxury brands have long been plagued by the inability to truly master video – views and shares are low in comparison to more mainstream counterparts, and achieving widespread resonance has proved elusive. This is a reflection of the market – affluent and high net worth audiences are time poor, low in numbers, and security conscious. The opportunity for luxury brands…
Luxury purchases were once status-symbols above all else. For decades the luxury world seemed to be one of superyachts, diamond-encrusted watches, “it” bags and big brand logos. As news of hellish sweatshop conditions, devastating pollution, animal cruelty and blood diamonds became more and more prevalent, luxury purchases became intrinsically linked with guilt. Over recent years, flaunting heavily-branded luxury goods has…
The ABC results have been published for the period July – December 2016, and have thrown up some interesting insights which allow us to gauge the magazine market and wider context for readers’ behaviours and trends. Immediately below is a ‘speed-read’ summary of overall trends, with a more detailed breakdown by sector following this: Continuing the trend of current years…
On Wednesday 1st February 2017 Cream held its second round table forum amongst The Gallery of Reprobates at The Beaumont, Mayfair, discussing some of the most prevalent tensions facing luxury brands in their marketing communications. This group of steadfast and experienced luxury experts from both traditional and digital spaces came together in a convivial fashion to push the category further; and…
Charlotte Parks-Taylor, Client Director at Cream, has been named as a Luxury Daily Woman to Watch 2017. Luxury Daily’s Luxury Women to Watch 2017 is a prestigious global list which honours smart women who are set to make a difference in the luxury business, particularly in marketing, retail, media and digital in 2017. As with their predecessors in…
We haven’t yet shared our predictions for 2017 and, as January is about to come to an end, we thought it was about time we did. As we wanted our advice to be as sage as possible, we’ve turned to our leadership team – Graham, our CEO; Neil, our MD; Karen, our Director of Client Operations; and Wayne, our Strategy…
So the dust has settled on another Christmas trading season and no doubt you’re still knee deep analysing your own brand’s performance over this vital trading period. But what about the bigger retail picture? What were the overall trends evidenced at the back end of 2016 and what can these tell us about what’s in store for 2017? We’ve been…
If you’re like most marketers, you’ve already had at least a dabble in the world of influencer marketing and you’re planning to dedicate more budget to it in the coming year. If that’s the case, you’ll find the latest research by influencer discovery platform Bloglovin’ an interesting read. That’s because Bloglovin’ have recently surveyed over 20,000 digitally savvy women on…
Creativity and impact are at the heart of the solutions we develop for all our clients, and these form the foundation for clear, concise and actionable media plans. Our teams work closely with client leaders across all areas of responsibility to ensure business and marketing goals are converted into media investment plans that connect with audiences in truly remarkable ways….
As media and marketing continues to evolve around digital technologies, data-led insights are becoming evermore important in generating ideas that inspire action and conversation. Through a broad range of tools, platforms and bespoke research we are committed to helping clients get closer to the conversations, needs and behaviors of customers and prospects that together can spark original campaign ideas and…
Influence has always been key component of media. However, as social technologies integrate further into our everyday lives, maximizing the contribution of third-parties requires new processes and practices. At Cream we are skilled in identifying the most important influencers for brand ideas and effecting the efficient distribution of content through via traditional media, blogs and social networks. Digital PR Influencer…
Founder & CEO
Graham began his career at Saatchi & Saatchi and Young & Rubicam. After 15 years of working with premium and luxury brand clients including Orient Express, Sotheby’s and Cunard, he set up Cream in 2003 as the only independent media agency specialising in the premium and luxury sector.
Lucy is responsible for financial guidance, reporting and the control of Cream’s business processes. She joined Cream in August 2016 following roles at ?WhatIf! Innovation and the Next Fifteen Communications Group. Her background in forecasting, reporting and analysis enables her to provide the insight required for Cream’s continued growth. Lucy is ACA qualified and a Liverpool University graduate with a MA in Business Finance.
Director of Strategy & Insight
Charlotte directs Cream’s luxury team, developing and leading marketing strategies for luxury brands. Charlotte joined Cream in 2013 as a graduate trainee. She has lead strategic media planning across multimedia channels, connecting brands with affluent audiences, including Boodles, The Watch Gallery and Georg Jensen. Charlotte graduated from the University of Durham with a BA in Politics.
Strategic Business Director
Fliss directs new business and marketing at Cream, and leads all brand strategy and creative projects for beauty, fashion and fragrance. Her background is in fashion magazines; InStyle, Marie Claire, and ELLE, as well as fragrance consulting at Liberty. Fliss graduated with a BA in Theatre Studies from Royal Holloway.
Dr Wayne Fletcher
Director of Strategy
Wayne ‘s expertise spans the fields of data analysis, human behaviour, brand development, digital marketing and design-led-thinking and creativity. Following stints at Carat, McCann Erickson and Naked, he joined Cream in April 2014 and now applies his award-winning strategic skills to existing and prospective Cream clients.
Global Luxury & Media Advisor
As Founder and formerly publisher of the multi-award winning FT supplement ‘How To Spend It’ and former Chief Executive of Walpole, Julia is the authoritative voice of British Luxury. She uses her deep knowledge, passionate advocacy of luxury and wide circle of contacts to help Cream with strategy and business development.
Digital Influence Director
Amber manages Cream’s digital and social team, developing social strategy for Cream’s clients. She joined in 2014, following 5 years at Jack Wills where she helped launch the brand stateside. Amber is a prime mover in the creation of the Cream Influencer Network, a project which utilised her knowledge of fashion influencers. She graduated from Oxford Brookes University with a BA in Retail & Business Management.