We are Cream.
A boutique media and marketing agency delivering solutions for premium and luxury brands.
One of the fastest growing privately owned companies in the UK.
Creators of remarkable interactions between audiences and brands.
Luxury brands have long been plagued by the inability to truly master video – views and shares are low in comparison to more mainstream counterparts, and achieving widespread resonance has proved elusive. This is a reflection of the market – affluent and high net worth audiences are time poor, low in numbers, and security conscious. The opportunity for luxury brands…
Luxury purchases were once status-symbols above all else. For decades the luxury world seemed to be one of superyachts, diamond-encrusted watches, “it” bags and big brand logos. As news of hellish sweatshop conditions, devastating pollution, animal cruelty and blood diamonds became more and more prevalent, luxury purchases became intrinsically linked with guilt. Over recent years, flaunting heavily-branded luxury goods has…
The ABC results have been published for the period July – December 2016, and have thrown up some interesting insights which allow us to gauge the magazine market and wider context for readers’ behaviours and trends. Immediately below is a ‘speed-read’ summary of overall trends, with a more detailed breakdown by sector following this: Continuing the trend of current years…
On Wednesday 1st February 2017 Cream held its second round table forum amongst The Gallery of Reprobates at The Beaumont, Mayfair, discussing some of the most prevalent tensions facing luxury brands in their marketing communications. This group of steadfast and experienced luxury experts from both traditional and digital spaces came together in a convivial fashion to push the category further; and…
Charlotte Parks-Taylor, Client Director at Cream, has been named as a Luxury Daily Woman to Watch 2017. Luxury Daily’s Luxury Women to Watch 2017 is a prestigious global list which honours smart women who are set to make a difference in the luxury business, particularly in marketing, retail, media and digital in 2017. As with their predecessors in…
We haven’t yet shared our predictions for 2017 and, as January is about to come to an end, we thought it was about time we did. As we wanted our advice to be as sage as possible, we’ve turned to our leadership team – Graham, our CEO; Neil, our MD; Karen, our Director of Client Operations; and Wayne, our Strategy…
So the dust has settled on another Christmas trading season and no doubt you’re still knee deep analysing your own brand’s performance over this vital trading period. But what about the bigger retail picture? What were the overall trends evidenced at the back end of 2016 and what can these tell us about what’s in store for 2017? We’ve been…
If you’re like most marketers, you’ve already had at least a dabble in the world of influencer marketing and you’re planning to dedicate more budget to it in the coming year. If that’s the case, you’ll find the latest research by influencer discovery platform Bloglovin’ an interesting read. That’s because Bloglovin’ have recently surveyed over 20,000 digitally savvy women on…
There’s little doubt as to what’s written atop most marketers to do lists for 2017: customer acquisition. How can we be so sure? Just take a glance at any CMO survey of the past 12 months. For example, an April 2016 report from The Economist Intelligence Unit found that 45% of marketing executives worldwide said customer acquisition was a strategic…
It’s hardly surprising that influencer marketing is growing in popularity. A recommendation from a trusted source is the most powerful marketing tool. And an influencer can deliver trusted recommendations to thousands of followers in a matter of seconds. But there are problems in this fast growing field that need to be addressed. The first is that ‘super bloggers’ – those…
A sliding sterling has been at the forefront of the news since Britain voted to leave the European Union since the referendum on the June 23. The financial panic that followed the vote saw an estimated $2 trillion wiped off the markets within 24 hours. Marmite and Birdseye fish fingers have hiked their prices by 12%. But, for luxury watch…
The Swiss watch industry is no longer the Swiss watch industry. Or so says veteran watch industry reporter and author Michael Clerizo. Clerizo paints a picture of an industry ruled by corporations – imposters and frauds to the proud history of this national craft, crowding out authentic rivals with their unfettered budgets. For Clerizo, the Swiss watch industry reflects the…
What is the biggest influence on fashion purchases? TV? Direct mail? Magazines? Maybe even social media? No, none of those. According to bespoke research company Populus, it’s online reviews. In their study – the result of online interviews with 2,013 GB adults – 59% of fashion shoppers said online reviews influenced their purchase decision. That compared to 43% who said they…
Creativity and impact are at the heart of the solutions we develop for all our clients, and these form the foundation for clear, concise and actionable media plans. Our teams work closely with client leaders across all areas of responsibility to ensure business and marketing goals are converted into media investment plans that connect with audiences in truly remarkable ways….
As media and marketing continues to evolve around digital technologies, data-led insights are becoming evermore important in generating ideas that inspire action and conversation. Through a broad range of tools, platforms and bespoke research we are committed to helping clients get closer to the conversations, needs and behaviors of customers and prospects that together can spark original campaign ideas and…
Influence has always been key component of media. However, as social technologies integrate further into our everyday lives, maximizing the contribution of third-parties requires new processes and practices. At Cream we are skilled in identifying the most important influencers for brand ideas and effecting the efficient distribution of content through via traditional media, blogs and social networks. Digital PR Influencer…
Founder & CEO
Graham began his career at Saatchi & Saatchi and Young & Rubicam. After 15 years of working with premium and luxury brand clients including Orient Express, Sotheby’s and Cunard, he set up Cream in 2003 as the only independent media agency specialising in the premium and luxury sector.
Director of Client Operations
As director of client operations, Karen is responsible for the core output of Cream – ensuring the team deliver an efficient service and that key relationships are commercially optimised. Karen was the first full-time employee of Cream, joining in 2006. Her focus splits between managing the client portfolio and directing the constant improvement of investment & buying through evolving Cream’s media owner partnerships. Karen’s background is in global planning & buying for luxury brands at Carat International.
Lucy is responsible for financial guidance, reporting and the control of Cream’s business processes. She joined Cream in August 2016 following roles at ?WhatIf! Innovation and the Next Fifteen Communications Group. Her background in forecasting, reporting and analysis enables her to provide the insight required for Cream’s continued growth. Lucy is ACA qualified and a Liverpool University graduate with a MA in Business Finance.
Dr Wayne Fletcher
Director of Strategy
Wayne ‘s expertise spans the fields of data analysis, human behaviour, brand development, digital marketing and design-led-thinking and creativity. Following stints at Carat, McCann Erickson and Naked, he joined Cream in April 2014 and now applies his award-winning strategic skills to existing and prospective Cream clients.
Strategic Business Director
Fliss directs new business and marketing at Cream, and leads all brand strategy and creative projects for beauty, fashion and fragrance. Her background is in fashion magazines; InStyle, Marie Claire, and ELLE, as well as fragrance consulting at Liberty. Fliss graduated with a BA in Theatre Studies from Royal Holloway.
Global Luxury & Media Advisor
As Founder and formerly publisher of the multi-award winning FT supplement ‘How To Spend It’ and former Chief Executive of Walpole, Julia is the authoritative voice of British Luxury. She uses her deep knowledge, passionate advocacy of luxury and wide circle of contacts to help Cream with strategy and business development.
Insight & Effectiveness Director
James leads all of our data and analytics projects. He helps our clients to identify and refine their audiences, and to optimise their campaigns to deliver maximum return on investment. James joined Cream in 2013 from Vizeum where he was part of the digital performance team working on accounts including Hiscox and npower. James graduated from the University of Nottingham with a BA in English and Philosophy.
Carla spearheads the Cream Influencer Network and leads all social and digital strategy across key accounts. She joined Cream in 2010, following previous roles at OMD and Starcom, working on Rimmel and Calvin Klein. She has lead integrated strategic planning at Cream, including designing Snapchat’s first jewellery brand filter. Carla graduated from Nottingham Trent University with a BA in Fashion Marketing.
Joanna is a leading voice across fashion, footwear, beauty, jewellery and retail at Cream. She joined the agency in 2015 following 5 years working on some of the biggest luxury fashion and beauty brands (including across the LVMH group). Joanna contributes creative and strategic thinking across all channels, communications and retail strategies. She graduated from the University of York with a BA in History.
Charlotte directs Cream’s luxury team, developing and leading marketing strategies for luxury brands. Charlotte joined Cream in 2013 as a graduate trainee. She has lead strategic media planning across multimedia channels, connecting brands with affluent audiences, including Boodles, The Watch Gallery and Georg Jensen. Charlotte graduated from the University of Durham with a BA in Politics.
Senior Digital Manager
Amber manages Cream’s digital and social team, developing social strategy for Cream’s clients. She joined in 2014, following 5 years at Jack Wills where she helped launch the brand stateside. Amber is a prime mover in the creation of the Cream Influencer Network, a project which utilised her knowledge of fashion influencers. She graduated from Oxford Brookes University with a BA in Retail & Business Management.