Full-service campaign planning for Pivotal

Leveraging our full-service offering including audience insight, media, and creative to introduce strategic focus for Pivotal car subscription, while using comprehensive data capabilities to craft Pivotal’s media and communications launch campaign.

Identifying the Challenge

Difficulty communicating the core USP of car subscription vs ownership

Finding the point of distinctiveness

Creating side-by-side comparisons of ‘old’ ownership and ‘new’ subscription in high dwell time environments such as the Financial Times