Creating and launching Impulse body spray’s first major ad campaign in over 10 years, under the fresh positioning ‘Trust Your Impulse’. Starring Lioness Ella Toone, the campaign reintroduces the Impulse butterfly, an iconic brand asset from the 90s and 00s, brought to life as a character to inject new distinctiveness and fluency to the brand’s storytelling.
Accompanying a limited edition Ella Toone product range, the campaign will run across TV, VOD and social channels throughout the summer with strategic placements around the UEFA Women’s EURO.
