We planned an impactful outdoor campaign for Hobbs’ largest and most ambitious brand campaign to date. The iconic British label is embarking on a confident reset - reaffirming its place in the modern fashion landscape while staying true to a heritage of timeless design and craftsmanship.
Our outdoor plan focuses on commuter hubs in proximity to stores, including a domination of London Bridge and Manchester's Trafford Centre. Cutting through a homogenous high street fashion sector, the creative by Weird creates distinctive and memorable message by focusing purely on coats, a hero product for the brand.
