Tapping the running boom with Tinder
Delivering campaign strategy, creative and audience planning to place Tinder in the heart of the running zeitgeist, with an impactful sponsorship at Hackney Half Marathon, and a challenge-based partnership with Strava.
An extension of Tinder’s creative platform ‘Find Your Solemate’, the activation celebrated the connections at the heart of the sport – running partners, loving supporters, and the chance to meet new people through competition.
A brand losing market share to a plethora of new, more distinctive dating apps
Divesting from over-saturated paid social and activating IRL to capture Gen Z attention when they’re socialising
