It starts with a swipe, changing perceptions and creating excitement for Tinder

It’s been a busy time with Tinder over the last year! Working with such a fast moving and ambitious business requires equally dynamic strategic work and campaign delivery across every Cream team:

  • Audience segmentation & strategy
  • Media strategy
  • Content creation
  • Creative design & delivery
  • Influencer strategy & management
  • Media buying and delivery
  • Campaign forecasting & advanced analytics

Identifying the challenge

A brand losing market share to a plethora of new, more distinctive dating apps.


Finding the point of distinctiveness

Divesting from over-saturated paid social and activating IRL to capture Gen Z attention when they’re socialising.


Cream Communications