To support the ‘Make cities for people, not cars’ campaign, we were tasked with finding unique ways to build social buzz in Bolt’s target cities. Working with local partners in Stockholm and Berlin, we identified spaces that gave us a canvas to celebrate the campaign story in all its glory and would spark word of mouth locally.
In Berlin, selecting high impact sites enabled us to create mini street galleries; grabbing attention while charting the evolution of the city throughout society. In Stockholm, we wrapped an entire Tram in campaign assets, encouraging passers-by to rethink how they use the city they live in.
