Creating a long-term fluent identity for Constance Hotels & Resorts

With the objective of creating a long-term fluent identity for Constance Hotels & Resorts, we refreshed the 'Where Else but Constance' platform we developed in 2024, adapting the creative platform across multiple campaign touchpoints.

Having identified the optimal channel mix for HNW audiences, we delivered the campaign through a mixture of OOH, VOD, as well as print and digital activity in both UK and Italy.

Identifying the Challenge

Stand out to affluent consumers in a homogenous, cluttered luxury travel sector.

Finding the point of distinctiveness

By strategically going live during the cold winter months, Constance reached audiences precisely when their desire for warm winter escapes reached its peak. Creatives hone in on details of the Constance experience which are told less by competitors.