The future of media whitepaper

Understand the macro forces affecting the media landscape.

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With global ad spend set to hit $1 trillion this year, 2024 is set to be a seismic one for advertisers. Add in 19 notable state elections, a major European footballing tournament, and an Olympics in Paris, there are set to be more media flashpoints in 2024 than ever before.

In a rapidly advancing media landscape, who are set to be the big channel winners and losers, how will we adapt to the deluge of new platforms across social and AV?

In our 2024 media forecast, we’ll cover the big talking points in the year ahead. If you have any questions on the report, please contact us via emails provided below.