The 'Tween' audience whitepaper

Understand the macro forces affecting this emerging generation and what brands can do to maintain cultural momentum.

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Move over Gen-Z, Generation Alpha are here. Fed on a diet of TikTok, Roblox and Chat GPT, what will define the way a new generation of ‘Tweens’ interact with brands and advertising? While this generation is as diverse as any of their Gen-Z peers, their social and cultural experiences give them a unique perspective on the world.

We will explore insights surrounding the following key focus areas:

• Audience & Culture

• Media & Technology

• Brand Case Studies

If anything in the attached whitepaper sparks any interest, please do not hesitate to reach out.