The Nostalgia whitepaper

Understand how Nostalgia is shaping consumer behaviour and its impact on the marketing and brand innovation.

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Nostalgia is a potent emotion that has been part of culture since the beginning of time. But what makes it so powerful? Why has looking to the past remained an important feature of present-day culture? In this edition, we will explore how nostalgia has become a shaping influence in marketing, how it stimulates our reward systems, why Gen-Z are so obsessed with Y2K, and how a desire to return to simpler times could shape future audiences’ media consumption habits.

If anything in the attached whitepaper sparks any interest, please do not hesitate to reach out.